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Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
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| Опубликовано в:: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
|---|---|
| Главные авторы: | , , |
| Формат: | Статья |
| Язык: | английский |
| Опубликовано: |
Philipps-Universität Marburg
2015
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| Предметы: | |
| Online-ссылка: | PDF-полный текст |
| Метки: |
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Internet
PDF-полный текст| Шифр: |
urn:nbn:de:hebis:04-es2024-03763 |
|---|---|
| Дата публикации: |
2024-01-12 |
| Downloads: |
20 (2024) |
| Lizenz: |
https://creativecommons.org/publicdomain/mark/1.0 |
| Доступ через URL: |
https://archiv.ub.uni-marburg.de/es/2024/0376 https://doi.org/10.17192/es2024.0376 |