Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Bewaard in:
Gepubliceerd in: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
---|---|
Hoofdauteurs: | , , |
Formaat: | Artikel |
Taal: | Engels |
Gepubliceerd in: |
Philipps-Universität Marburg
2015
|
Onderwerpen: | |
Online toegang: | PDF Full text |
Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Internet
PDF Full textPlaatsingsnummer: |
urn:nbn:de:hebis:04-es2024-03763 |
---|---|
Publicatiedatum: |
2024-01-12 |
Downloads: |
20 (2024) |
Lizenz: |
https://creativecommons.org/publicdomain/mark/1.0 |
URL naar item: |
https://archiv.ub.uni-marburg.de/es/2024/0376 https://doi.org/10.17192/es2024.0376 |