Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
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Izdano u: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
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Glavni autori: | , , |
Format: | Članak |
Jezik: | engleski |
Izdano: |
Philipps-Universität Marburg
2015
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Teme: | |
Online pristup: | PDF cijeli tekst |
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PDF cijeli tekstSignatura: |
urn:nbn:de:hebis:04-es2024-03763 |
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Datum izdanja: |
2024-01-12 |
Downloads: |
20 (2024) |
Lizenz: |
https://creativecommons.org/publicdomain/mark/1.0 |
URL pristupa: |
https://archiv.ub.uni-marburg.de/es/2024/0376 https://doi.org/10.17192/es2024.0376 |