Publikationsserver
Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Sábháilte in:
| Foilsithe in: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
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| Príomhchruthaitheoirí: | , , |
| Formáid: | Alt |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Philipps-Universität Marburg
2015
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| Ábhair: | |
| Rochtain ar líne: | An téacs iomlán mar PDF |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Ar líne
An téacs iomlán mar PDF| Gairmuimhir: |
urn:nbn:de:hebis:04-es2024-03763 |
|---|---|
| Dáta a fhoilsithe: |
2024-01-12 |
| Downloads: |
20 (2024) |
| Lizenz: |
https://creativecommons.org/publicdomain/mark/1.0 |
| URL Rochtana: |
https://archiv.ub.uni-marburg.de/es/2024/0376 https://doi.org/10.17192/es2024.0376 |