Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...

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Detaylı Bibliyografya
Yayımlandı:MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015)
Asıl Yazarlar: Hildenbrand, Andreas, Kühl, Rainer, Piper, Anne
Materyal Türü: Makale
Dil:İngilizce
Baskı/Yayın Bilgisi: Philipps-Universität Marburg 2015
Konular:
information (D8)
product quality (L1)
Wirtschaft
source credibility (M3).
quality label
Economics
Online Erişim:PDF Tam Metin
Etiketler: Etiketle
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MAGKS - Joint Discussion Paper Series in Economics

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