Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015)
Egile Nagusiak: Hildenbrand, Andreas, Kühl, Rainer, Piper, Anne
Formatua: Artikulua
Hizkuntza:ingelesa
Argitaratua: Philipps-Universität Marburg 2015
Gaiak:
information (D8)
product quality (L1)
Wirtschaft
source credibility (M3).
quality label
Economics
Sarrera elektronikoa:PDF testu osoa
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
MAGKS - Joint Discussion Paper Series in Economics

Antzeko izenburuak