Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Sábháilte in:
Foilsithe in: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
---|---|
Príomhchruthaitheoirí: | , , |
Formáid: | Alt |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
Philipps-Universität Marburg
2015
|
Ábhair: | |
Rochtain ar líne: | An téacs iomlán mar PDF |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
No abstracts were found for this record.