Publikationsserver
Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
|---|---|
| Prif Awduron: | , , |
| Fformat: | Erthygl |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Philipps-Universität Marburg
2015
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| Pynciau: | |
| Mynediad Ar-lein: | Testun PDF llawn |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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