Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Spremljeno u:
Izdano u: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
---|---|
Glavni autori: | , , |
Format: | Članak |
Jezik: | engleski |
Izdano: |
Philipps-Universität Marburg
2015
|
Teme: | |
Online pristup: | PDF cijeli tekst |
Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
No citations were found for this record.