Publikationsserver
Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Tallennettuna:
| Julkaisussa: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
|---|---|
| Päätekijät: | , , |
| Aineistotyyppi: | Artikkeli |
| Kieli: | englanti |
| Julkaistu: |
Philipps-Universität Marburg
2015
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| Aiheet: | |
| Linkit: | PDF-kokoteksti |
| Tagit: |
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