Quantitative Analyses in Digital Marketing and Business Intelligence
This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...
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103 (2019), 74 (2018), 193 (2017), 44 (2016)
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