Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

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Bibliographic Details
Main Author: Winter, Patrick
Format: Excerpt
Language:English
Published: Philipps-Universität Marburg 2016
Wirtschaftsinformatik
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Call Number: urn:nbn:de:hebis:04-es2016-00080
Downloads: 103 (2019), 74 (2018), 193 (2017), 44 (2016)
Publication Date: 2016-09-29
License: According to UrhG § 31 (2), the author has granted the University Library Marburg the right of use for electronic publication on the Internet and for archiving on its archive server. He has declared that with the granting of the right of use according to UrhG § 31 (3) no exclusive rights of third parties are violated. All other rights for the exploitation of the publication remain with the author.
Access URL: http://archiv.ub.uni-marburg.de/es/2016/0008
https://doi.org/10.17192/es2016.0008