Quantitative Analyses in Digital Marketing and Business Intelligence

Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

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Détails bibliographiques
Auteur principal: Winter, Patrick
Format: Extrait
Langue:anglais
Publié: Philipps-Universität Marburg 2016
Sujets:
Digital Marketing
Information Retrieval
Model Construction and Estimation
Business Intelligence
Regression Analysis
Design of Experiments
Marketing and Advertising
Wirtschaft
Experiment
IT Management
Regressionsanalyse
Online-Marketing
Multiple or Simultaneous Equation Models
Economics
Accès en ligne:Texte intégral en PDF
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