Johannes Bezold: Preis- und Produktdifferenzierung. Determinanten des strategischen Produktmanagements im Buchverlag

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Bibliographic Details
Published in:MEDIENwissenschaft: Rezensionen | Reviews
Main Author: Volpers, Helmut
Format: Journal Articles
Language:German
Published: Philipps-Universität Marburg 1993
Online Access:Online Access
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Call Number: urn:nbn:de:hebis:04-ep0002-1993-153-48955
Publication Date: 1993-01-25
License: https://creativecommons.org/licenses/by/3.0/
Access URL: https://archiv.ub.uni-marburg.de/ep/0002/1993/153/4895
https://doi.org/10.17192/ep1993.1-2.4895